With a population of over 14 million, the London metropolitan area is the largest in Europe, establishing London as the largest European data center market. As the European data center industry matures, several factors in London create an ideal environment for data center development. London is a major world city and one of the most influential cities in the world. The economic, social, and cultural impacts from London naturally generate data center demand. The market also has a very competitive large and small colocation market. London was the spearhead of European data center development, and the providers located in London are continuing to develop data center power and space in record amounts. Connectivity is also a plus in London, as the city is viewed as a gateway between Europe and North America.