The Dallas/Fort Worth (DFW) data center market has grown steadily over the past five years. Demand in the DFW market often originates from companies with a large presence in the area. However, many companies outside the area evaluating the DFW market find it appealing. Most companies go to Texas due to the state's central location, affordable real estate prices, and aggressive tax incentives.

The DFW area in particular has a diversified labor force, with strong growth recently from the technology and services industries. The initial growth of DFW's data center market originated in the downtown area of Dallas. Because the downtown area is rich in telecommunication infrastructure, several office buildings were retrofit to accommodate data center users. Data center growth in Dallas traditionally comes from financial, technology, managed services/cloud, telecommunications, and the healthcare industry.