This is an episode of HawkTalk, datacenterHawk’s series of candid one on one conversations with executives and leaders in the data center industry. If you enjoyed this episode, you can check them all out on our blog. If you’d like to know when we release future episodes, you can subscribe here.

STACK INFRASTRUCTURE has become a leader in the data center industry based largely on their work with large customers in the space. STACK’s ability to grow and provide the speed and scale needed by hyperscale users has been pivotal in their journey as a company.

The growth of the cloud

Some examples that are contributing to our era’s current digitalization are new technologies, such as AI, 5G, IoT, as well as others. All of these are creating more network demand which ultimately has to live in building, and that building is a data center.

Looking at trends of cloud growth we see that at the end of 2019 the 3 top cloud service providers, AWS, Azure, & Google all had resounding annual growth rates at 33%, 62%, and 68% respectively.

Now looking at 2020 and the shift caused by COVID-19 that has forced millions of people to begin working from home and using technology more, it’s a safe bet that the cloud growth rates will grow even more.

Speed and scale are requirements for growth

STACK INFRASTRUCTURE has put in place a formula for growth, specifically growth along side hyperscale users to target partnerships with. Two major factors of that growth are speed and scale. The ability to bring a facility with a high capacity to market quickly is one of the things that attracts large users to partner with STACK.

STACK also invests in acquiring land for future building and growth. This allows them to be in the right place at the right time when a large deployment is needed in a market that STACK has already invested in. Once they know the need is there, they are able to utilize the land that they already own, and that enables them to be faster at building a facilty than a provider that doesn’t already have land.

Technologies that will contribute to future data center industry growth

Looking forward at some of the things that will drive data center industry demand, we see a couple of technologies that contribute to it.

Some technologies that have high compute requirements are AI and machine learning for an example. This technology sector that is growing rapidly will continue to push the data center industy forward because of the amount of compute power that it will utilize.

Technologies that have high network requirements such as the IoT (internet of things) thrive on connectivity and are requiring more and more data storage.

The more data that these technologies create and send to other devices will continue to grow and need a place to be stored which would ultimately be a data center.

If you enjoyed this video discussion be sure to check out our other HawkTalks here.