The latest insights from the people behind the platform

• Fundamentals

How to measure the data center market. A guide for new industry professionals.

No one makes good decisions with bad data. At the same time, measuring and reading the data center market is mysterious and data is hard to...

• Fundamentals

What is connectivity? A guide for new industry professionals

Without connectivity a data center is just a warm building of computers that can talk to themselves. It's a game that’s won and lost on speed.

• Fundamentals

Is data center location important? A guide for new industry professionals.

Data center location matters. In the upcoming blog, we'll unpack what companies must consider to select the right data center location. This is part six of Data

• Fundamentals

Different types of data centers. A guide for new industry professionals

All types of data centers provide power, space, and connectivity. Yet the size, location, and connectivity of a data center changes the types of customers it can

• Fundamentals

What is data center infrastructure? A guide for new industry professionals

We previously talked about how a data center is much more than a traditional office or warehouse building. When one goes offline, it can cost companies millions

• Fundamentals

What is the cloud? A guide for new industry professionals

In the last ten years, cloud computing has transformed into a necessary aspect of almost every company’s IT strategy. Cloud computing, or the Cloud, is a

• Fundamentals

What is colocation? A guide for new industry professionals

All companies support their business with data center infrastructure. In the past, most organizations owned and operated their own IT infrastructure. But over the last decade, companies

• Fundamentals

What is a data center? A guide for new industry professionals

This is part one of Data Center Fundamentals, datacenterHawk’s guide to getting up to speed on the data center market. If you’re a new participant

• Fundamentals

5 Steps to Data Center Site Selection Success

Even as colocation and cloud computing increase in adoption with data center users, there are still companies that build, own and operate their data centers. If you've

• Fundamentals

Your Time - And How Much It's Worth

Lost time is never found again.” These words, spoken by Benjamin Franklin, highlight how time, and what we do with it, is truly our most valuable

• Fundamentals

The 5 Reasons Companies Lease Data Centers Reason 5: Time Savings

Leasing data center infrastructure is a primary data center solution for many companies today. Whether utilizing cloud or colocation, entering into a relationship with a data center

• Fundamentals

The 5 Reasons Companies Lease Data Centers Reason 4: Competitive Market

Leasing data center infrastructure through cloud or colocation has become a primary data center solution for many companies. While owning and operating their own data center can

• Fundamentals

The 5 Reasons Companies Lease Data Centers Reason 3: Scalable Option

The data center market is growing significantly, and recent studies predict growth will continue. Over the next five years, Allied Market Research forecasts the colocation market growing

• Fundamentals

The 5 Reasons Companies Lease Data Centers Reason 2: Flexible Solutions

In our most recent blog series, we are evaluating the benefits of leasing data center infrastructure. While some data center users find that owning their own infrastructure

• Fundamentals

The 5 Reasons Companies Lease Data Centers Reason 1: The Economic Advantage

Leasing both colocation and cloud solutions has increased in popularity over the last five years. Today, both of these options provide significant advantages for the right size

• Fundamentals

4 Steps to Colocation Success

Economics are critical in any colocation transaction. Success requires an understanding of how infrastructure rental rates and power costs apply to the total project cost. In the

• Fundamentals

The Growing Cost of Downtime

Data centers are one of the vital gears that keep our modern technology running. With the number of online services available today, data centers need constant

• Fundamentals

Advantages of the Powered Shell Data Center

The evolution of the data center industry is fascinating to watch. We've seen the rise of retail and wholesale colocation, powered shells, and cloud as different but

• Fundamentals

5 Traits of Successful Data Center Advisors

Data center consultants don't have it easy. The data center market always changes, their clients are generally smart, and there is an expectation for them to know

• Fundamentals

Why Companies Fail With Data Center Strategy

Data center strategy is hard. While organizations work tirelessly to succeed, they face significant challenges as technology advancement creates an environment that is always changing. Planning and

• Fundamentals

What Companies Must Consider Before Moving to the Cloud

At a high level, "the cloud" is when physical IT assets such as computer servers and network routers are shared as virtual resources with multiple users over

• Fundamentals

7 Truths for the Data Center Advisor

The recent growth in the data center industry has attracted a growing number of data center advisors (a catch-all term for consultants and brokers) to the

• Fundamentals

The Simple Yet Powerful Way Companies Are Searching for Data Centers

Prior to starting datacenterHawk, my job at the world's largest commercial real estate services firm was to help enterprises find data center solutions. It was always challenging

• Fundamentals

Four Keys To Colocation Success

Economics are critical in any colocation transaction. Success requires an understanding of how infrastructure rental rates and power costs apply to the total project cost. In the